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It is essential to the development of the individual, to the formation and continued existence of groups and to the interrelations among groups. 3. 2.1 Understand that communication campaigns are part of broader, ongoing public relations strategies. out of class speaker 1 copy. Download Download PDF. What Public Relations is and how you can successfully use it to gain the support you need from others. COMM 145 – “Fundamentals of Public Speaking and Communication” is designed to increase your understanding of the principles and processes of communicating effectively in a variety of contexts and to facilitate development of your skills in public communication, listening, group communication, and interpersonal communication. Course Description Oral communication or public speaking is of central concern for human communication. 11. 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Fundamentals of Public Communication, Ball State University 2016-2017 [Richard Nitcavic] on Amazon.com. public relations profession into its third major age: scientific persuasion (and the two-way asymmetric model). • Covers Public Affairs and Commander’s Communication Synchronization. This book covers the following topics: Introduction To Communication, Effective Communication Skills, Process Of Communication, Barriers and Gateways In Communication, Commercial Letters, Business Reports Writing, Oral and Non-verbal Communication, Public Speaking and Presentation, Communication: Negotiations … The scientific persuasion age of public relations lasted for about 30 to 40 years until the Public Speaking Basics • The First Principle of Public Speaking. 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