Xerox logo Xerox Company originated in 1906 as The Haloid Photographic Company, and it was in 1961 that it got its current name. On January 7, 2008, Xerox unveiled a completely overhauled corporate identity, after 40 years of relatively minor changes. In 2012, the Intellectual Property Appellate Board (IPAB) of India declared "xerox" a non-generic term after "almost 50 years (1963–2009) of continued existence on the register without challenge, and with proof of almost 44 years of use evident (1965-2009)",[82] but as of 2015, most Indians still use it as a synonym for photocopying. Xerox Corporation continues to protect its trademark in most if not all trademark categories. Although Xerox is a global brand, it maintains a joint venture, Fuji Xerox, with Japanese photographic firm Fuji Photo Film Co. to develop, produce and sell in the Asia-Pacific region. [39] This move was taken due to the relatively slow growth of this business relative to some other Xerox units.

It printed 2,888 lines per minute, slower than the target of 5,000 lpm.[14]. The company purchased Affiliated Computer Services for $6.4 billion in early 2010. The product was sold by an innovative ad campaign showing that even monkeys could make copies at the touch of a button - simplicity would become the foundation of Xerox products and user interfaces. In April 2005 KPMG settled with the SEC by paying a US$22.48 million fine. Xerox obtained a majority stake in 1999 and aims to buy out the remaining shareholders. In 1980, Xerox announced the 5700 laser printing system, a much smaller version of their 9700, but with revolutionary touch screen capabilities and multiple media input (word processing disks, IBM magcards, etc.) It agreed to pay a $10 million penalty and to restate its financial results for the years 1997 through 2000. [65] On March 31, 2002, Xerox restated its financials which reflected the reallocation of equipment sales revenue of more than $2 billion. [37], In December 2013, Xerox sold their Wilsonville, Oregon solid ink product design, engineering and chemistry group and related assets previously acquired from Tektronix to 3D Systems for $32.5 million in cash. More than 200,000 units were made around the world between 1959 and 1976, the year production of the 914 was stopped. Former manufacturing facility in Henrietta, New York, constructed in the 1960s and sold to Harris RF Communications in 2010, Xerox Canada Head Office at North American Life Centre (Xerox Tower), North York, Ontario, Archie McCardell was named president of the company in 1971. The lab was developing what it called long distance xerography (LDX) to connect two copiers using the public telephone network, so that a document scanned on one machine would print out on the other. Xerox's first foray into duplicating, as distinct from copying, was with the Xerox 2400, introduced in 1966. [68], In response to the SEC's complaint, Xerox Corporation neither admitted nor denied wrongdoing. After Thoman's resignation, Allaire again resumed the position of CEO and served until the appointment of Anne M. Mulcahy, another long-term Xerox executive. Fuji Photo Film Co. is currently the majority stakeholder, with 75% of the shareholding. [72] As part of the settlement KPMG neither admits nor denies wrongdoings. The current status of the logo is active, which means the logo … Stamford, Connecticut served as headquarters from 1969 to 2007. However, the digital X and "The Document Company" were still used by Fuji Xerox until April 2008. In addition, PARC also developed one of the earliest internetworking protocol suites, the PARC Universal Packet (PUP). [48]

The wordmark was designed by Lippincott.

[39], In January 2016, Xerox—reportedly under pressure from activist shareholder Carl Icahn—announced that by the end of the year it would spin off its business services unit, largely made up of Affiliated Computer Services, into its own publicly traded company. [1] For the graphic communications and commercial print industries, the Xerox product portfolio includes high-volume, digital printing presses, production printers, and wide format printers that use xerographic and inkjet printing technologies. A skilled user could produce fast, paper and metal printing plates of a higher quality than almost any other method. Products include the iGen, Nuvera, DocuPrint, and Impika series, as well as the Trivor, iPrint, and Rialto (inkjet) machines.[62]. Jobs is quoted as saying, "They just had no idea what they had." Wilson remained as President/CEO of Xerox until 1967 and served as Chairman until his death in 1971.

In the late 1970s, Xerox introduced the "Xerox 350 color slide system" This product allowed the customer to create digital word and graphic 35mm slides.

Within four years of the consent decree, Xerox's share of the U.S. copier market dropped from nearly 100% to less than 14%. On May 4, Xerox backed away from the deal after stipulations about ceasing litigation were not met. [8] The concepts were adopted by Apple and later Microsoft. Finally, the new Xerox logo design emphasizes that Xerox is no longer a company whose mission is to just provide document and photography equipment. It is one of the world’s biggest document management companies.

It took off with many customers, but was soon replaced with its smaller and lower cost 2700 Distributed Electronic Printer offering in 1982.[60].