I think that one of the consequences of the rise of online shopping is that fewer millennials shop in department stores. It's rolled out technology that allows customers to skip the line at the register. I’m a bit of a skeptic regarding how useful these measures taken by Macy’s will be in the long run. Macy's on Tuesday reported a first quarter profit of $136 million, or 44 cents per share, which far exceeded Wall Street's expectations. The team members work as consultants within the organization and support other teams in analyzing data for improving decision making process. Use of Google Cloud data management for warehouse optimization. Also, as they increase their presence online, it might behoove them to derive ways to more intimately tie the in-store with the online experience. A shift toward digital technology could be a strategy to move to lower-cost models (e-commerce). For Macy’s, same-store sales declined 5.2 percent while online revenue increased 25 percent. Register for an account. I believe that Macy’s has implemented a robust strategy for improving its omnichannel customer experience and reducing costs. Marketing Strategy Macy’s should reposition to change and re-emerge as the leading and most profitable legacy retailer in the U.S. market. It’s all around us,” Anwar said. The company has invested in increasing the size of the team. They can use AI data to see what are the behaviors of this young customer segment and when they buy from Macy’s what do they look for. Appendix: how Macy’s uses advanced analytics and big data. That far exceeds Wall Street's per-share expectations of 31 cents, according to a survey by Zacks Investment Research. These brands are all the new generation is following and Macy’s needs to have a plan how to bring them in on the top of all the operation optimizations. 4, Store closings: CVS, Payless and Victoria's Secret are just some of the brands closing stores in 2019. That approach has put Macy’s in a leadership position when it comes to mobile technology, said Shelley Bransten, senior vice president for Salesforce. “The largest car rental or cab company does not own any cars. To reduce the impacts of the Amazon effect, in February 2020 Macy’s announced that it will double down on its digital growth strategy and will reduce elements of its traditional business. Very interesting post and thanks for sharing! Want to learn more about digital transformation? Although this initiative reduces  Macy’s cost structure, I believe it is not a competitive advantage since it has been implemented for multiple companies. This, after its first Black Friday in which more than half Macy’s web traffic came from smart phones. Based on your research for this blog, do you think they can leverage data and analytics to optimize their business model such that they can revive the financial health of the company?

The company has been impacted significantly by the entrance of online retailers. That’s why Anwar is growing the number of “lean startups” at Macy’s Labs, an incubator for new product ideas in San Francisco.


(Photo: Macy's). “Customer behavior changes every week, every month, right?